Get started with direct mail

Get your brand into customers’ hands

Reach new customers and build loyalty with existing ones by adding direct mail to your small business marketing strategy. Members of Canada Post Solutions for Small Business™ benefit from direct mail tools, discounts and resources.

View direct mail discounts

Why add direct mail to your digital marketing strategy?

Most people now make their buying decisions at home. Reach them where they get their shopping done and make a personal impression by delivering your brand to their doorstep.

88% of Canadians visit a store or go online after receiving a direct mail piece^{Footnote 1}

52% of Canadians share direct mail with family and friends^{Footnote 2}

186% more time is spent with direct mail and display campaigns versus display-only campaigns^{Footnote 3}

Sources

Go to reference for footnote 1. CPC/ Kantar, SMM Stats Update, CPC 18-216, 2018.

Go to reference for footnote 2. Their time has come: Unlocking the secret to marketing to Gen Z, Canada Post, 2023.

Go to reference for footnote 3. Canada Post, Connecting for Action, September 2016.

How to add direct mail to your marketing strategy

Discover Snap Admail™

Design a direct mail campaign in minutes with this easy-to-use online tool.

Find the right customers by neighbourhood.
Layer social media and Google display ads.
Order online and we'll do the rest.

Try Snap Admail

Find the right partner for your next campaign

We have over 250 partners that can manage your campaign for you from start to finish.

Drafting, design and targeting
In-depth direct mail knowledge
Expert printing and preparation

Explore partners

Target the right audience

Precision Targeter™ is our free online tool for advanced customer targeting.

Easy to use interactive maps
14 demographic categories for stronger campaign impact
Import and share mailing plans with partners and clients

Try Precision Targeter

Send more, save more

As a Solutions for Small Business member, the more you mail, the more you save on sending direct mail. Your savings level grows with your business. We adjust your savings level for growth every quarter based on how much you’ve mailed.

Learn more about direct mail savings